Xuan Phong Giai Vi
New taste of Tet

From the cooperation of Lili Tea World and Ash Sweet, Xuan Phong Giai Vi gift set was born with the desire to give buyers an optimal choice: “Both solemn to place on ancestral altars and work. Lady, brilliant to decorate the New Year party table. “Based on that requirement, the concept of the old Vietnamese New Year was chosen by customers and agencies to make the main story line connecting them all into one. Going from the name, the idea of Xuan Phong Giai Vi (beautiful flavors in the spring breeze) originated in a sobbing night to remember the old Tet holiday. The strange and familiar scenes of the New Year like playing birds, raising fish, burning firecrackers, sipping jam, enjoying tea ... are reproduced by a brilliant, meticulous design with detailed illustrations for each animal and play. The project is considered to be one of the most impressive packaging in the 2019 New Year season and is recognized by both domestic and foreign partners for product quality and aesthetics, clearly demonstrating the traditions of Tet Vietnam in the form of current Great, luxurious and full of breath spring day.

CLIENT
Lili Tea World & Tro Sweet

DATE
2018

SERVICE
Promotion Design

FIELD
Seasonal Giftset

PROJECT LEADER 
Minh Tran

DESIGNER
Bao Chau Nguyen Dang

ILLUSTRATOR
Bao Chau Nguyen Dang

ACCOUNT EXECUTIVE
Ngoc Ta