VBI is an Insurance company of Vietinbank, specializing in providing life and non-life products. The article that VBI posed to Direction in the 2021 calendar is the description of non-life insurance services and introduction because in the market, people only know non-life insurance. VBI wants a new product, gently and naturally integrated, to help customers feel comfortable and close.
After many proposed ideas and ideas, the selected message is "365 happy days with VBI" - showing that VBI will always protect customers in their daily activities. Direction selected illustrations in blue and bright colors to achieve uniformity with VBI's brand color while creating Insurance service friendliness. To simple, simple paintings show 12 unique VBI services, including: Health insurance, Travel insurance, Motorcycle insurance, Cargo insurance, Personal accident insurance, Insurance Dengue Insurance, Cancer Insurance, Private Home Insurance, Borrower Insurance, Motor Vehicle Insurance, Breast Cancer Insurance, Successful Corporate Security Insurance. On each calendar sheet, there will be a message from VBI to customers to help customers feel the benefits of Insurance for their life.
The calendar has brought a different, completely new experience compared to the VBI calendars ever. This project has received positive feedback from internal VBI and Vietinbank.
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