VBI Calendar 2021
365 days of happiness

VBI is an Insurance company of Vietinbank, specializing in providing life and non-life products. The article that VBI posed to Direction in the 2021 calendar is the description of non-life insurance services and introduction because in the market, people only know non-life insurance. VBI wants a new product, gently and naturally integrated, to help customers feel comfortable and close.

After many proposed ideas and ideas, the selected message is "365 happy days with VBI" - showing that VBI will always protect customers in their daily activities. Direction selected illustrations in blue and bright colors to achieve uniformity with VBI's brand color while creating Insurance service friendliness. To simple, simple paintings show 12 unique VBI services, including: Health insurance, Travel insurance, Motorcycle insurance, Cargo insurance, Personal accident insurance, Insurance Dengue Insurance, Cancer Insurance, Private Home Insurance, Borrower Insurance, Motor Vehicle Insurance, Breast Cancer Insurance, Successful Corporate Security Insurance. On each calendar sheet, there will be a message from VBI to customers to help customers feel the benefits of Insurance for their life.

The calendar has brought a different, completely new experience compared to the VBI calendars ever. This project has received positive feedback from internal VBI and Vietinbank.

CLIENT
VBI

DATE
2020

SERVICE
Promotion Design

FIELD
Insurance

PROJECT LEADER 
Tram Do

DESIGNER 
Tram Do, Yen Vuong

ACCOUNT EXECUTIVE
Hung Nguyen

ILLUSTRATION
Cloud Pillow studio

VBI_1
VBI_2
VBI_3
VBI_4
VBI_5
VBI_6
VBI_7
VBI_8
VBI_9
VBI_10
VBI_11

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© DIRECTION CO., LTD 2017 – 2021          CONTACT US

© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US