TocoToco FMCG
Bubble tea for a new generation

Always dedicated to exploiting Vietnamese agricultural resources to create fresh, safe and nutritious drinks, ToCoToCo opened its first store in 2013, carrying within it passion and aspiration. Build a pure Vietnamese milk tea brand, imbued with homeland flavor. Because of that difference, the ToCoToCo brand has developed rapidly and dominated the milk tea market with more than 200 stores nationwide. This journey of passion and dedication will continue to expand to spread cups of pure Vietnamese agricultural tea to all regions of Vietnam.

To contribute to reaching customers more widely and conveniently, TocoToco has developed FMCG Milk Tea products sold in supermarket channels with 2 flavors: Original and Strawberry, targeting young customers with a habit of new consumption habits. Direction proposed the idea for the Original product inspired by PopArt and the senses when enjoying, the product really stands out with its characteristic yellow color and youthful, eye-catching patterns.