ToCoToCo Tet 2021
Full taste of Tet - Full taste of happiness

ToCoToCo is one of the most popular milk tea brands in Vietnam since 2011. The year after Tet comes, to thank customers, ToCoToCo brings a request to design a set of lucky red packets for New Year's Eve Used to gift customers to buy milk tea.

Direction gave the message "Full taste of Tet - Full taste of happiness", both expressing the Tet atmosphere and referring to the trademark milk tea. Direction chose the story of buffaloes, symbols of the basic elements, as the foundation and wishes for good things to come in the new year. With concept art typical of Asian culture, the shapes and color sets used by Direction are inspired by folk colors, creating a cute but equally impressive image.

This set of red envelopes was loved and warmly welcomed by ToCoToCo team and customers. This Tet, ToCoToCo will go everywhere.

CLIENT
ToCoToCo

DATE
2020

SERVICE
Promotion Design

FIELD
Food & Beverage

PROJECT LEADER 
Tram Do

DESIGNER - ILLUSTRATOR
Tram Do, Duc Le

ACCOUNT EXECUTIVE
Van Anh Nguyen