PLAY Protein Bar
One bite, more life

PLAY is a pioneer in researching and manufacturing sports products that are not only high in nutrition but also delicious, easy to eat. In the context of energy bar products are still new in Vietnam, it is not easy to create a product that helps customers trust and sympathize at first sight.

In order to keep abreast of the core values of the product and target young consumers, PLAY Protein Bar packaging has been designed to satisfy 3 criteria: strong, delicious and youthful. These elements have been expressed by the use of eye-catching colors, strong contrasts and strong, strong typography and striking, delicious visual images. The layout of the packaging is also made to maximize the area and good information hierarchy, helping the product stand out despite its small area.

After a period of launch, PLAY Protein Bar has been well received by the sports loving community, celebrities and appeared in countless gyms throughout the country.



Product Branding

Energy bar

Minh Tran

Nam Nguyen, Hiep Do

Van Nguyen

Play Protein Bar-03
Play Protein Bar-04
Play Protein Bar-05
Play Protein Bar-06
Play Protein Bar-07
Play Protein Bar-08
Play Protein Bar-09
Play Protein Bar-16
Play Protein Bar-17
Play Protein Bar-18
Play Protein Bar-Thumbnail

View more works

GiangShan Tet 2022Taste from dew, scent from mountain

Barett Beer Tet Packaging 2022Horse back, more success

Cici Thuong Dinh Yen Tet 2022Phoenix start a new spring

Bluezone town handbookCovid-19 handy manual

Wellspring CheetahSwift like a cheetah

LaCàCafé, Bakery & Playground

EMS Calendar 2021Once upon a time in Vietnam

VBI Calendar 2021365 days of happiness

ToCoToCo Tet 2021Full taste of Tet - Full taste of happiness

Phung An Tet 2020Quintessence of water puppetry

Barett Beer Tet PackagingThe world of cards

Vincom KeyvisualsKey visuals

MBAL Communication Design 2019Create happiness with you

Viettel PostExtensive courier network

An Binh Air ServicesTrust for all

Ari Durian Fruit PieA smell so rotten, a taste of heaven

SenStorm RestaurantVietnamese Hipster

WeStudyStudy with experts

JointXK3Dispel worries for people with arthritis

Prince7 ShiitakeProud of Vietnamese taste

GTNfoods Annual Report 2018Build value, create momentum

Xuan Phong Giai ViNew taste of Tet

Foglian CoffeeA super green coffee in town

HAN CoffeeQuality coffee, authentic experience

A&M StudioScandinavian sophistication

BlackSheep MotorAn innocent looking beast!

PappamiHotpot adventure story

Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature

Lio – Sausage KingBranding, Packaging

© DIRECTION CO., LTD 2017 – 2022          CONTACT US

© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020


© DIRECTION CO., LTD 2017 – 2020