Phung An Tet 2020
Quintessence of water puppetry

Phung An is a specialist in providing high-end Tet gifts, with creative inspiration from Vietnamese products.

The 2020 Phung An New Year gift set is inspired by the nation's water puppetry art. The outer box of the gift set simulates the shape of a water puppet pavilion with curtains, behind there are artisans who control the puppets. Inside are six boxes of products, each with a character representing a water puppet show: fairy dance, Vinh Quy worship, and buffalo and flute. The wings of the box are used to hold red envelopes and greeting cards with the wings designed like waves. The two most characteristic characters of the Water Puppet Show, Chu Teu and  Fairy Girl, were chosen as the characters shown on the two box belts.

The main color of the New Year gift set is emerald green - inspired by water and lotus leaf color, combined with orange to show luxury.

The 2020 Phung An New Year gift set is a highly appreciated product by the Phung An team and the customers, and the sales volume is sold out before Tet. Through this product, Direction also wanted to show his love for water puppetry - a national art form.

CLIENT
Phung An

DATE
2019

SERVICE
Promotion Design

FIELD
Seasonal gift

PROJECT LEADER 
Minh Tran

DESIGNER
Yen Vuong, Trang Pham

ACCOUNT EXECUTIVE
Bang Nguyen

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© DIRECTION CO., LTD 2017 – 2020

CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US