Phung An is a specialist in providing high-end Tet gifts, with creative inspiration from Vietnamese products.
The 2020 Phung An New Year gift set is inspired by the nation's water puppetry art. The outer box of the gift set simulates the shape of a water puppet pavilion with curtains, behind there are artisans who control the puppets. Inside are six boxes of products, each with a character representing a water puppet show: fairy dance, Vinh Quy worship, and buffalo and flute. The wings of the box are used to hold red envelopes and greeting cards with the wings designed like waves. The two most characteristic characters of the Water Puppet Show, Chu Teu and Fairy Girl, were chosen as the characters shown on the two box belts.
The main color of the New Year gift set is emerald green - inspired by water and lotus leaf color, combined with orange to show luxury.
The 2020 Phung An New Year gift set is a highly appreciated product by the Phung An team and the customers, and the sales volume is sold out before Tet. Through this product, Direction also wanted to show his love for water puppetry - a national art form.
View more works
Moc Chau Milk Annual Report 2021The factory of milk
Vilico Annual Report 2021Project type
GTNfoods Annual Report 2021Project type
GiangShan Tet 2022Taste from dew, scent from mountain
Barett Beer Tet Packaging 2022Horse back, more success
Cici Thuong Dinh Yen Tet 2022Phoenix start a new spring
Bluezone town handbookCovid-19 handy manual
Wellspring CheetahSwift like a cheetah
LaCàCafé, Bakery & Playground
EMS Calendar 2021Once upon a time in Vietnam
VBI Calendar 2021365 days of happiness
Muong Thanh Calendar 2020Be our guest!
Hong Lam Mooncake Packaging 2020Moon on Old quarter
ToCoToCo Tet 2021Full taste of Tet - Full taste of happiness
Barett Beer Tet PackagingThe world of cards
Greenbay Phu Quoc - Resort & SpaThe natural beauty
Vincom KeyvisualsKey visuals
MBAL Communication Design 2019Create happiness with you
Viettel PostExtensive courier network
An Binh Air ServicesTrust for all
Ari Durian Fruit PieA smell so rotten, a taste of heaven
SenStorm RestaurantVietnamese Hipster
WeStudyStudy with experts
JointXK3Dispel worries for people with arthritis
Prince7 ShiitakeProud of Vietnamese taste
GTNfoods Annual Report 2018Build value, create momentum
Xuan Phong Giai ViNew taste of Tet
Foglian CoffeeA super green coffee in town
HAN CoffeeQuality coffee, authentic experience
PLAY Protein BarOne bite, more life
A&M StudioScandinavian sophistication
BlackSheep MotorAn innocent looking beast!
PappamiHotpot adventure story
Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature
The Tealicious Land of LiliTea of emotion
Lio – Sausage KingBranding, Packaging