Phung An Tet 2020
Quintessence of water puppetry

Phung An is a specialist in providing high-end Tet gifts, with creative inspiration from Vietnamese products.

The 2020 Phung An New Year gift set is inspired by the nation's water puppetry art. The outer box of the gift set simulates the shape of a water puppet pavilion with curtains, behind there are artisans who control the puppets. Inside are six boxes of products, each with a character representing a water puppet show: fairy dance, Vinh Quy worship, and buffalo and flute. The wings of the box are used to hold red envelopes and greeting cards with the wings designed like waves. The two most characteristic characters of the Water Puppet Show, Chu Teu and  Fairy Girl, were chosen as the characters shown on the two box belts.

The main color of the New Year gift set is emerald green - inspired by water and lotus leaf color, combined with orange to show luxury.

The 2020 Phung An New Year gift set is a highly appreciated product by the Phung An team and the customers, and the sales volume is sold out before Tet. Through this product, Direction also wanted to show his love for water puppetry - a national art form.

Phung An


Promotion Design

Seasonal gift

Minh Tran

Yen Vuong, Trang Pham

Bang Nguyen

Phung An_2
Phung An_3
Phung An_8
Phung An_4
Phung An_9
Phung An_5
Phung An_10
Phung An_6
Phung An_7
Phung An_11
Phung An_12
Phung An_13
Phung An_14

View more works

GiangShan Tet 2022Taste from dew, scent from mountain

Barett Beer Tet Packaging 2022Horse back, more success

Cici Thuong Dinh Yen Tet 2022Phoenix start a new spring

Bluezone town handbookCovid-19 handy manual

Wellspring CheetahSwift like a cheetah

LaCàCafé, Bakery & Playground

EMS Calendar 2021Once upon a time in Vietnam

VBI Calendar 2021365 days of happiness

ToCoToCo Tet 2021Full taste of Tet - Full taste of happiness

Barett Beer Tet PackagingThe world of cards

Vincom KeyvisualsKey visuals

MBAL Communication Design 2019Create happiness with you

Viettel PostExtensive courier network

An Binh Air ServicesTrust for all

Ari Durian Fruit PieA smell so rotten, a taste of heaven

SenStorm RestaurantVietnamese Hipster

WeStudyStudy with experts

JointXK3Dispel worries for people with arthritis

Prince7 ShiitakeProud of Vietnamese taste

GTNfoods Annual Report 2018Build value, create momentum

Xuan Phong Giai ViNew taste of Tet

Foglian CoffeeA super green coffee in town

HAN CoffeeQuality coffee, authentic experience

PLAY Protein BarOne bite, more life

A&M StudioScandinavian sophistication

BlackSheep MotorAn innocent looking beast!

PappamiHotpot adventure story

Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature

Lio – Sausage KingBranding, Packaging

© DIRECTION CO., LTD 2017 – 2022          CONTACT US

© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020


© DIRECTION CO., LTD 2017 – 2020