With a fledgling brand in the F&B industry like Pappami, making a difference is not easy. To solve this problem, the concept of Adventure hotpot inspired by the ancient Asian stories has been proposed and developed. The system of brand identity from logos, billboards, menus, advertising publications ... all revolves around the characters of cow, pig, chicken and hot pot in the journey to discover the culinary world. Brand personality exudes youthfulness, fun and energetic, suitable for the target customers of the brand are young people.
The thoroughness and flexibility of the brand identity system has enabled Pappami to quickly gain popularity in the market and quickly expand to many establishments in a short time.
View more works
Viettel PostExtensive courier network
MBAL Communication Design 2019Create happiness with you
An Binh Air ServicesTrust for all
Ari Durian Fruit PieA smell so rotten, a taste of heaven
SenStorm RestaurantVietnamese Hipster
WeStudyStudy with experts
JointXK3Dispel worries for people with arthritis
Prince7 ShiitakeProud of Vietnamese taste
GTNfoods Annual Report 2018Build value, create momentum
Xuan Phong Giai ViNew taste of Tet
Foglian CoffeeA super green coffee in town
HAN CoffeeQuality coffee, authentic experience
PLAY Protein BarOne bite, more life
A&M StudioScandinavian sophistication
BlackSheep MotorAn innocent looking beast!
Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature
The Tealicious Land of LiliTea of emotion
Lio – Sausage KingBranding, Packaging
© DIRECTION CO., LTD 2017 – 2020 CONTACT US
© DIRECTION CO., LTD 2017 – 2020 CONTACT US
© DIRECTION CO., LTD 2017 – 2020
© DIRECTION CO., LTD 2017 – 2020