Ofood Mid Autumn 2023
Asian Moon season

Mid-Autumn Festival originated as a festival associated with agriculture in Asian co-cultures. With that inspiration, we created the idea of ​​a Ofood Mid-Autumn 2023 gift set with the cultures of four countries: Vietnam, Malaysia, Taiwan and Japan, corresponding to the origin of the ingredients in cake flavors.

The packaging structure of the premium box with a lotus leaf-shaped opening and closing structure creates a unique highlight and high recognition for the product. With main colors and images related to agriculture such as the materials of lotus leaves, rice flowers and farmers during the harvest season, the gift set brings a different idea and towards original of Mid-Autumn Festival.

CLIENT
Ofood

DATE
2023

SERVICE
Promotion Design

FIELD
Gift

PROJECT LEADER 
Tram Do

DESIGNER 
Thai Pham

ACCOUNT EXECUTIVE
Quyen Nguyen

PHOTO
Ofood

set hộp
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Stacked from 24 images. Method=B (R=14,S=3)
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tong hop
© DIRECTION CO., LTD 2017 – 2024          CONTACT US

© DIRECTION CO., LTD 2017 – 2024      CONTACT US

© DIRECTION CO., LTD 2017 – 2024

CONTACT US

© DIRECTION CO., LTD 2017 – 2024

CONTACT US