Maison Gourmet Mid Autumn 2022
Moonlight Festival

During the 2022 moon season, one of Direction's pride is the successful implementation of the Mid-Autumn Festival gift project for Maison Gourmet. With the design requirements of the project, it is necessary to express a traditional Mid-Autumn Festival spirit, suitable for the majority but also be luxurious and high-class to match the quality of products from Maison Gourmet. It seems simple but also very challenging. Through the process of proposal, sketching, and completion, Direction came up with the main idea for the moonlight festival scene with familiar characters such as the banyan tree, Ms. Hang, the shepherd, and the lion dance.

The main highlight of the product set is the unique two-wing opening structure and the 3D layers pop up that creates a surprising impression for viewers when opening the box. To create a close connection with the theme, pearlescent art paper and high-quality gold foil effect create a consistent product from look to experience. The final product truly conquered the hearts of both customers and consumers and is a product you cannot miss during the Mid-Autumn Festival reunion.