CLIENT
Lio – Sausage King

SCOPE OF WORK
Branding, Packaging

DATE
2017

All hail the King!

Praising the high-quality sausage and the freshness of hand-made products, while promoting Western sausage culture to Vietnam is not an easy task. To solve that problem, the symbol of Lio – Sausage King was created with images that remind consumers to culture enjoy sausages and beer of Europe. The packaging of the product is luxurious and sophisticated with the left part showing the brand and product type, the right part is the image of sausage ingredients and the cultural characteristics of each European country. When using this product, consumers will not only enjoy sausages but also absorb an ancient Western atmosphere.

Moodboard-08
Lio_Logo
Lio_Brand Elements
map-01
Showcase Lio_Hot Italian
Hot Italian 2
IMG_0088 copy
Hot Italian focus
IMG_0097-1
Hot Italian 1 copy
IMG_0066
Showcase Lio_Garlic Sausage
Garlic 1
IMG_0119
IMG_0239
Showcase Lio_Chipolata
Chipolata
IMG_0174
IMG_0182
IMG_0194
IMG_0253 copy
Credits
CREATIVE DIRECTION 
Minh Tran
ART DIRECTION 
Tram Do
DESIGN & ILLUSTRATION
Tram Do
COPYWRITING
Huy Doan

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© DIRECTION CO., LTD 2017 – 2020

CONTACT US