CLIENT
Lio – Sausage King
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SCOPE OF WORK
Branding, Packaging
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DATE
2017
All hail the King!
Praising the high-quality sausage and the freshness of hand-made products, while promoting Western sausage culture to Vietnam is not an easy task. To solve that problem, the symbol of Lio – Sausage King was created with images that remind consumers to culture enjoy sausages and beer of Europe. The packaging of the product is luxurious and sophisticated with the left part showing the brand and product type, the right part is the image of sausage ingredients and the cultural characteristics of each European country. When using this product, consumers will not only enjoy sausages but also absorb an ancient Western atmosphere.
Credits
CREATIVE DIRECTION
Minh Tran
ART DIRECTION
Tram Do
DESIGN & ILLUSTRATION
Tram Do
COPYWRITING
Huy Doan
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© DIRECTION CO., LTD 2017 – 2020 CONTACT US
© DIRECTION CO., LTD 2017 – 2020
© DIRECTION CO., LTD 2017 – 2020