The Tealicious Land of Lili
The tea of emotion

Lili is a new Vietnamese tea brand with the main product lines imported from England with target audience mainly is women. Because of the new establishment, Lili is not yet well-known. Western tea culture is not popular in Vietnam and Vietnamese has their own tea culture completely different from Western ones. To solve that problem, we created a big idea: The Tea of Emotion and express it in 5 different illustrations in Art Noveau style with 3 layer meanings: praise emotions, women's beauty, and classical Western culture. The interesting concept and eye-catching images have urged customers to share to others, thereby creating a natural viral effect for the Lili brand. Eventually, new packaging has brought Lili's monthly average sales up by 45% after 3 months.

CLIENT
The Tealicious Land of Lili

DATE
2017

SERVICE
Product Branding, Promotion Design

FIELD
Food & Beverage

PROJECT LEADER 
Minh Tran

DESIGNER 
Minh Tran

ILLUSTRATOR
My Tran (Ceremiki)

COPY-WRITER
Van Tran

Logo
Visual 1
Visual 2
Anger
Astonishment
Joy
Sadness
Meditation
Visual 3
Visual 4
GIF-Lili-1
GIF-Lili-2
Visual 6
Visual 5
3 & 5 bag
1 bag
10

View more works

EMS Calendar 2021Once upon a time in Vietnam

VBI Calendar 2021365 days of happiness

ToCoToCo Tet 2021Full taste of Tet - Full taste of happiness

Phung An Tet 2020Quintessence of water puppetry

Barett Beer Tet PackagingThe world of cards

Vincom KeyvisualsKey visuals

MBAL Communication Design 2019Create happiness with you

Viettel PostExtensive courier network

An Binh Air ServicesTrust for all

Ari Durian Fruit PieA smell so rotten, a taste of heaven

SenStorm RestaurantVietnamese Hipster

WeStudyStudy with experts

JointXK3Dispel worries for people with arthritis

Prince7 ShiitakeProud of Vietnamese taste

GTNfoods Annual Report 2018Build value, create momentum

Xuan Phong Giai ViNew taste of Tet

Foglian CoffeeA super green coffee in town

HAN CoffeeQuality coffee, authentic experience

PLAY Protein BarOne bite, more life

A&M StudioScandinavian sophistication

BlackSheep MotorAn innocent looking beast!

PappamiHotpot adventure story

Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature

Lio – Sausage KingBranding, Packaging

© DIRECTION CO., LTD 2017 – 2021          CONTACT US

© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US