Kafela
Emotional awakening

Kafela - a place of harmony, a place of enlightenment, where coffee lovers come to immerse themselves in the sublime atmosphere of premium coffee. This is a place of intersection, a place to relay the positive energy that coffee brings.

To realize that vision, a set of four filter coffee bags were developed, with key images throughout inspired by the flourishes of Impressionism. The big idea of ​​Evoking Emotions is the main theme in the product set, with the implication that coffee is like a concert hall accompanying emotional and artistic experiences.

CLIENT
Kafela Coffee

DATE
2021

SERVICE
Product Design

FIELD
Beverage

PROJECT LEADER 
Minh Tran

DESIGNER 
Trang Nguyen

ACCOUNT EXECUTIVE
Van Anh Nguyen

2.-Moodboard
3. Color
Slogan

Four paintings are four perspectives, four windows tell stories different, in which coffee is an indispensable conductor.

6. Pack 5
set 4
set 2
set 3
© DIRECTION CO., LTD 2017 – 2024          CONTACT US

© DIRECTION CO., LTD 2017 – 2024      CONTACT US

© DIRECTION CO., LTD 2017 – 2024

CONTACT US

© DIRECTION CO., LTD 2017 – 2024

CONTACT US