Hong Lam Mooncake Packaging 2020
Moon on Old quarter

Hong Lam is the leading brand in the production and distribution of "O Mai" - a famous snack from Hanoi capital and traditional jam products, specialties in Hanoi and other regions.

Until mid-2020, Hong Lam provides rich gift solutions with a wide range of products such as gifted Tet gifts, Buddha Do tea Tet gifts, Binh An Tet gifts ... With the spirit Always researching and bringing new products, especially to customers, Hong Lam has come to Direction with the desire to create a new product line.

The "Moon on Old quarter" gift set was born to mark the new Hong Lam Product, which is dedicated to the Mid-Autumn Festival. The gift set's products include Banh Bao, Cakes with O Mai filling, which has made a difference with other cakes in the market. Delicious cakes and a new taste for people to enjoy.

Get the idea from full moon night on Hanoi old quarter, Direction created a joyful atmosphere with the image of young girls picking up lights and breaking their decks in the capital land - the starting place of O Mai Hong Lam. Use the new and unique color of Salmon Purple to create a special feature compared to other products launched on the market.

The Mooncake Packaging 2020 has received an enthusiastic response from customers and internal Hong Lam company.

CLIENT
Hong Lam

DATE
2020

SERVICE
Promotion Design

FIELD
Food gift

PROJECT LEADER 
Tram Do

DESIGNER - ILLUSTRATOR
Duyen Ngo

ACCOUNT EXECUTIVE
Hung Nguyen