Gubier
Floating in space with beer

Gubier is a craft beer brand mixed with premium ingredients 100% imported from Europe and artisan brewing techniques. Gubier was born with the mission of bringing premium beer flavors like famous craft beers in the world that suit Vietnamese tastes at reasonable prices.

The sense of euphoria when enjoying sips of fresh craft beer is like the feeling of an astronaut lost in the vast space without gravity. Those ambiguous but stimulating emotions are the inspiration for the space travel concept of the Gubier brand. Exploring new beer flavors is like going on adventures to different planets, so the brand personality is strongly connected to cosmic exploration and adventure, taking customers to stimulating and exciting experiences.

CLIENT
Gubier

DATE
2023

SERVICE
Product Branding

FIELD
Beverage

CLIENT
Gubier

DATE
2023

SERVICE
Product Branding

FIELD
Beverage

PROJECT LEADER 
Minh Tran

DESIGNER 
Bao Ta, My Nguyen

ACCOUNT EXECUTIVE
Quyen Nguyen

PHOTO
S6 Studio

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Logo

For the logo design, we chose to use the characteristic minimalism sci-fi font to bring a modern and futuristic concept. The twist of Gubier's logo design is the letter "e" stylized like a floating planet. This not only demonstrates the brand personality we want to deliver, but also creates unique and newness for the brand.

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Packaging Design

We got direct inspiration from the image of beer foam for the background design, creating unique visual effects on the packaging. This design not only evokes the feeling of an attractive glass of beer but also resembles planets in a vast "beer" galaxy. Each beer is a different planet - represented by different colors. Attached to it are flags marking the corresponding name of the flavor. Let's raise a glass and explore a surprising "beer universe" journey!

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Cover Behance
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© DIRECTION CO., LTD 2017 – 2024          CONTACT US

© DIRECTION CO., LTD 2017 – 2024      CONTACT US

© DIRECTION CO., LTD 2017 – 2024

CONTACT US

© DIRECTION CO., LTD 2017 – 2024

CONTACT US