GiangShan Tet 2022
Taste from dew, scent from mountain

With endless inspiration from nature and the people of the Northwest, the name GiangShan was born, bringing the famous ancient Shan Tuyet tea brand Suoi Giang in the mountains and forests of Yen Bai to the people. Love this particular tea. Thereby, the brand also wants the unique cultural elements of the ethnic people here to be fully expressed through the quintessential tea cups, selected from the ancient tea buds here.

To build a unique image for the brand, Direction took the idea from the image of a strong horse carrying green tea bags full of a rustic appearance, creating a unique set of logo and brand identity for the brandGiang Shan. Direction also accompanies the brand in the giftset Tet 2022 by skillfully integrating the typical cultural images of the H'Mong here into each can and box for each type of ancient tea.

Through the successful combination of their products between GiangShan and Direction, we hope that the mission of bringing the ancient Shan Tuyet tea brand and the unique culture of the people of Suoi Giang to a large number of diners will help Giang Shan go everywhere in Lunar New Year 2022.

CLIENT
GiangShan

DATE
2021

SERVICE
Promotion Design

FIELD
Food & Beverage

PROJECT LEADER 
Tram Do - Minh Tran

DESIGNER 
Tuan Dang - Abbie Rob - Hieu Pham - Pandora Hoàng

ACCOUNT EXECUTIVE
Hung Nguyen

PHOTO
C8 studio