Foglian Coffee
A super green coffee in town

Plastic waste, plastics - familiar items used in the F&B industry - are currently a major challenge for the Vietnamese community in particular and the world in general. In this context, Foglian Coffee was born with the desire to change customers’ habits of using plastic and plastic products by creating a green space, towards a green, healthy, simple and positive lifestyle. live, natural environment.

Based on this practical and meaningful value, Direction has built the Foglian Coffee brand identity, harmoniously combining outside actions (directly reducing plastic, plastic bags, .. in design) and an individual’s inner awareness of the need for an environmentally friendly lifestyle.

CLIENT
Foglian Coffee

DATE
2018

SERVICE
Corporate Branding

FIELD
Food & Beverage

PROJECT LEADER 
Tram Do

DESIGNER 
Hiep Do, Trang Pham

ACCOUNT EXECUTIVE
Nga Pham