Blacksheep Motor
An innocent looking beast!

Blacksheep is a familiar image when referring to disruptive individuals, bringing an independent lifestyle and different from individuals of the same species. In that sense, the brand Blacksheep Motor was born to bring a new breath to the electric vehicle market with a novel and completely manual design combining the skeleton of traditional Cub cars and modern machinery.

To express the brand’s idea, Blacksheep brand identity is proposed with the image of a black sheep wearing a helmet combined with mechanical wheels, creating a memorable but still unique logo. The identification application has been expanded with eye-catching red and blue tones and the icon system shows the core elements of the product. The design creates a strong, dusty and free feeling, in line with the spirit of the brand and the personality of the user.

CLIENT
Blacksheep Motor

DATE
2018

SERVICE
Corporate Branding

FIELD
Electric Motor

PROJECT LEADER 
Tram Do

DESIGNER 
Hiep Do, Trang Pham, Thang Nguyen

ACCOUNT EXECUTIVE
Ngoc Ta