Barett Beer Tet packaging
The world of cards

Barett Craft Beer, established in 2015, is the first Vietnamese craft beer brand. The brand identity was very complete from logo to product packaging, but one missing piece was Tet gift packaging. This is the question Barett set out for Direction to complete that final piece of the puzzle. The year 2021 is the first time that Barett has implemented the project.

To express the brand's distinctly Western character, Direction came up with the idea of ​​the world of cards - a deck with a long history of development - with 52 cards representing 52 weeks, 4 suits - representing 4 seasons. of the year and 4 of Barett's beers. Four characters in 4 of Barett's beer are transformed into 4 kings corresponding to the 4 suits in the deck of West.

The design of the product set goes in a diversified direction and uses many textures to create a sophisticated, luxurious atmosphere as well as a bustling atmosphere for a Tet product.
With urgent requirements for both design and construction, Direction has promptly delivered an impressive, unique, bold branding product that has been warmly welcomed by the Barett team and all customers.

CLIENT
Barett Beer

DATE
2020

SERVICE
Promotion Design

FIELD
Beverage

PROJECT LEADER 
Tram Do

DESIGNER 
Tram Do, Nguyet Pham

ACCOUNT EXECUTIVE
Van Anh Nguyen

Barett_2
Barett_3
Barett_4
Barett_5
Barett_6
Barett_8
Barett_9
Barett_GIF

View more works

EMS Calendar 2021Once upon a time in Vietnam

VBI Calendar 2021365 days of happiness

ToCoToCo Tet 2021Full taste of Tet - Full taste of happiness

Phung An Tet 2020Quintessence of water puppetry

Vincom KeyvisualsKey visuals

MBAL Communication Design 2019Create happiness with you

Viettel PostExtensive courier network

An Binh Air ServicesTrust for all

Ari Durian Fruit PieA smell so rotten, a taste of heaven

SenStorm RestaurantVietnamese Hipster

WeStudyStudy with experts

JointXK3Dispel worries for people with arthritis

Prince7 ShiitakeProud of Vietnamese taste

GTNfoods Annual Report 2018Build value, create momentum

Xuan Phong Giai ViNew taste of Tet

Foglian CoffeeA super green coffee in town

HAN CoffeeQuality coffee, authentic experience

PLAY Protein BarOne bite, more life

A&M StudioScandinavian sophistication

BlackSheep MotorAn innocent looking beast!

PappamiHotpot adventure story

Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature

Lio – Sausage KingBranding, Packaging

© DIRECTION CO., LTD 2017 – 2021          CONTACT US

© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US