Barett Craft Beer, established in 2015, is the first Vietnamese craft beer brand. The brand identity was very complete from logo to product packaging, but one missing piece was Tet gift packaging. This is the question Barett set out for Direction to complete that final piece of the puzzle. The year 2021 is the first time that Barett has implemented the project.
To express the brand's distinctly Western character, Direction came up with the idea of the world of cards - a deck with a long history of development - with 52 cards representing 52 weeks, 4 suits - representing 4 seasons. of the year and 4 of Barett's beers. Four characters in 4 of Barett's beer are transformed into 4 kings corresponding to the 4 suits in the deck of West.
The design of the product set goes in a diversified direction and uses many textures to create a sophisticated, luxurious atmosphere as well as a bustling atmosphere for a Tet product.
With urgent requirements for both design and construction, Direction has promptly delivered an impressive, unique, bold branding product that has been warmly welcomed by the Barett team and all customers.
View more works
Moc Chau Milk Annual Report 2021The factory of milk
Vilico Annual Report 2021Project type
GTNfoods Annual Report 2021Project type
GiangShan Tet 2022Taste from dew, scent from mountain
Barett Beer Tet Packaging 2022Horse back, more success
Cici Thuong Dinh Yen Tet 2022Phoenix start a new spring
Bluezone town handbookCovid-19 handy manual
Wellspring CheetahSwift like a cheetah
LaCàCafé, Bakery & Playground
EMS Calendar 2021Once upon a time in Vietnam
VBI Calendar 2021365 days of happiness
Muong Thanh Calendar 2020Be our guest!
Hong Lam Mooncake Packaging 2020Moon on Old quarter
ToCoToCo Tet 2021Full taste of Tet - Full taste of happiness
Phung An Tet 2020Quintessence of water puppetry
Greenbay Phu Quoc - Resort & SpaThe natural beauty
Vincom KeyvisualsKey visuals
MBAL Communication Design 2019Create happiness with you
Viettel PostExtensive courier network
An Binh Air ServicesTrust for all
Ari Durian Fruit PieA smell so rotten, a taste of heaven
SenStorm RestaurantVietnamese Hipster
WeStudyStudy with experts
JointXK3Dispel worries for people with arthritis
Prince7 ShiitakeProud of Vietnamese taste
GTNfoods Annual Report 2018Build value, create momentum
Xuan Phong Giai ViNew taste of Tet
Foglian CoffeeA super green coffee in town
HAN CoffeeQuality coffee, authentic experience
PLAY Protein BarOne bite, more life
A&M StudioScandinavian sophistication
BlackSheep MotorAn innocent looking beast!
PappamiHotpot adventure story
Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature
The Tealicious Land of LiliTea of emotion
Lio – Sausage KingBranding, Packaging
© DIRECTION CO., LTD 2017 – 2020 CONTACT US
© DIRECTION CO., LTD 2017 – 2020
© DIRECTION CO., LTD 2017 – 2020