Barett Beer Tet packaging
The world of cards

Barett Craft Beer, established in 2015, is the first Vietnamese craft beer brand. The brand identity was very complete from logo to product packaging, but one missing piece was Tet gift packaging. This is the question Barett set out for Direction to complete that final piece of the puzzle. The year 2021 is the first time that Barett has implemented the project.

To express the brand's distinctly Western character, Direction came up with the idea of the world of cards - a deck with a long history of development - with 52 cards representing 52 weeks, 4 suits - representing 4 seasons. of the year and 4 of Barett's beers. Four characters in 4 of Barett's beer are transformed into 4 kings corresponding to the 4 suits in the deck of West.

The design of the product set goes in a diversified direction and uses many textures to create a sophisticated, luxurious atmosphere as well as a bustling atmosphere for a Tet product.
With urgent requirements for both design and construction, Direction has promptly delivered an impressive, unique, bold branding product that has been warmly welcomed by the Barett team and all customers.