Barett Beer Tet packaging 2022
Six horsemen

Born in 2015, Barett is a craft beer brand with a full and distinctive brand identity. Lucky to be a companion with the brand for second years, Direction continues to have the opportunity to create a Gifset for the Lunar New Year 2022. With this return, Barett brings 2 more completely new beer flavors to demandand asks for a new approach to Tet product packaging.

To show off the brand's distinctly Western character through a box of 6 beers and a free beer mug, Direction came up with the idea of ​​telling a story through the packaging with 6 "uniquely successful" knights on their way back city ​​with the Holy Grail in hand. The beer box became a solid hexagonal castle to welcome the return of the knights.

The design of the product set follows the direction of diversity and uses many textures to create a medieval look, but is also filled with the jubilant atmosphere of a victory or also for a Tet product. With previous cooperation experience, Direction quickly brought an impressive, unique, brand-name product set that was warmly received by Barett and all customers during this 2022 Tiger New Year.

Let's drink a glass of Barett beer, wipe away worries, and happy new year!

CLIENT
Barett Beer

DATE
2020

SERVICE
Promotion Design

FIELD
Beverage

PROJECT LEADER 
Tram Do

DESIGNER 
Trang Ha

ACCOUNT EXECUTIVE
Van Anh Nguyen

PHOTO
Trang Ha, Duc Anh