Barett Beer Tet packaging 2022
Six horsemen

Born in 2015, Barett is a craft beer brand with a full and distinctive brand identity. Lucky to be a companion with the brand for second years, Direction continues to have the opportunity to create a Gifset for the Lunar New Year 2022. With this return, Barett brings 2 more completely new beer flavors to demandand asks for a new approach to Tet product packaging.

To show off the brand's distinctly Western character through a box of 6 beers and a free beer mug, Direction came up with the idea of telling a story through the packaging with 6 "uniquely successful" knights on their way back city with the Holy Grail in hand. The beer box became a solid hexagonal castle to welcome the return of the knights.

The design of the product set follows the direction of diversity and uses many textures to create a medieval look, but is also filled with the jubilant atmosphere of a victory or also for a Tet product. With previous cooperation experience, Direction quickly brought an impressive, unique, brand-name product set that was warmly received by Barett and all customers during this 2022 Tiger New Year.

Let's drink a glass of Barett beer, wipe away worries, and happy new year!