Ari Durian Fruit Pie
A smell so rotten, a taste of heaven

Refreshing traditional products of Vietnam is not easy, especially for products that have too many brands on the market. Beyond the old impression, the Ari Pia cake has brought a whole new perspective, focusing on the most important material of the Pia cake: “Durian fruit”. The texture system that reminds the image of durian and traditional pie has been developed and applied on the sides of the packaging, creating an eye-catching, youthful and international-oriented spirit. unique packaging design and inspired by a piece of pie, with 6 boxes that can be assembled into a giant paper cake. Products after a short time to market has created a surprise for consumers and are always sought on the shelves.

Hung Duong Foods


Product Branding

Food & Beverage

Minh Tran

Yen Vuong, Duc Tuong

Quynh Ngo

Ari_Trung muoi
Ari_ca phe

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© DIRECTION CO., LTD 2017 – 2022          CONTACT US

© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020


© DIRECTION CO., LTD 2017 – 2020