Ari Durian Fruit Pie
A smell so rotten, a taste of heaven

Refreshing traditional products of Vietnam is not easy, especially for products that have too many brands on the market. Beyond the old impression, the Ari Pia cake has brought a whole new perspective, focusing on the most important material of the Pia cake: “Durian fruit”. The texture system that reminds the image of durian and traditional pie has been developed and applied on the sides of the packaging, creating an eye-catching, youthful and international-oriented spirit. unique packaging design and inspired by a piece of pie, with 6 boxes that can be assembled into a giant paper cake. Products after a short time to market has created a surprise for consumers and are always sought on the shelves.

CLIENT
Hung Duong Foods

DATE
2019

SERVICE
Product Branding

FIELD
Food & Beverage

PROJECT LEADER 
Minh Tran

DESIGNER 
Yen Vuong, Duc Tuong

ACCOUNT EXECUTIVE
Quynh Ngo