Viettel Post
Extensive courier network

Viettel Post is a leading enterprise providing domestic and international express and parcel delivery services in Vietnam with a network of more than 2400 post offices and 5,000 shipping points spread across 63 provinces and cities. Facing the need for comprehensive innovation in modern brand image in the age of technology but still retaining the reliability and prestige of a brand with long-term experience and new orientation Re-branding has been implemented by adjusting the brand identity in logo, colors, typography, and adding identity textures. The design style of Viettel Post in this makeover is going towards a simple, modern but still very accessible and easy to apply. Currently, the new brand identity system has been widely applied throughout the country, bringing a new breeze for the 20-year-old brand.

The brand identity system is standardized, easy to apply, contributing to helping Viettel Post synchronize in environments such as website, app, transport and office.

CLIENT
Viettel Post

DATE
2019

SERVICE
Corporate Branding

FIELD
Logistics

PROJECT LEADER 
Minh Tran

DESIGNER 
Hiep Do, Trang Pham

ACCOUNT EXECUTIVE
Van Nguyen

Before

Before

After

After

Logo meaning
Color
Typography
Key visual
Letterhead
Stationery 2
Envelope
Uniform
Open Face Motorcycle Helmet Mockup
My go 1
MyGo 3
My go 2
Transportation
Brand Guidelines

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© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US