Lili is a new Vietnamese tea brand with the main product lines imported from England with target audience mainly is women. Because of the new establishment, Lili is not yet well-known. Western tea culture is not popular in Vietnam and Vietnamese has their own tea culture completely different from Western ones. To solve that problem, we created a big idea: The Tea of Emotion and express it in 5 different illustrations in Art Noveau style with 3 layer meanings: praise emotions, women's beauty, and classical Western culture. The interesting concept and eye-catching images have urged customers to share to others, thereby creating a natural viral effect for the Lili brand. Eventually, new packaging has brought Lili's monthly average sales up by 45% after 3 months.