PLAY Protein Bar
One bite, more life

PLAY is a pioneer in researching and manufacturing sports products that are not only high in nutrition but also delicious, easy to eat. In the context of energy bar products are still new in Vietnam, it is not easy to create a product that helps customers trust and sympathize at first sight.

In order to keep abreast of the core values of the product and target young consumers, PLAY Protein Bar packaging has been designed to satisfy 3 criteria: strong, delicious and youthful. These elements have been expressed by the use of eye-catching colors, strong contrasts and strong, strong typography and striking, delicious visual images. The layout of the packaging is also made to maximize the area and good information hierarchy, helping the product stand out despite its small area.

After a period of launch, PLAY Protein Bar has been well received by the sports loving community, celebrities and appeared in countless gyms throughout the country.

CLIENT
PLAY

DATE
2018

SERVICE
Product Branding

FIELD
Energy bar

PROJECT LEADER 
Minh Tran

DESIGNER 
Nam Nguyen, Hiep Do

ACCOUNT EXECUTIVE
Van Nguyen