With a fledgling brand in the F&B industry like Pappami, making a difference is not easy. To solve this problem, the concept of Adventure hotpot inspired by the ancient Asian stories has been proposed and developed. The system of brand identity from logos, billboards, menus, advertising publications ... all revolves around the characters of cow, pig, chicken and hot pot in the journey to discover the culinary world. Brand personality exudes youthfulness, fun and energetic, suitable for the target customers of the brand are young people.
The thoroughness and flexibility of the brand identity system has enabled Pappami to quickly gain popularity in the market and quickly expand to many establishments in a short time.
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