The Tealicious Land
of Lili

CLIENT
The Tealicious Land of Lili

SCOPE OF WORK
Branding, Packaging

DATE
2016

The Tea of Emotion

Lili is a new Vietnamese tea brand with the main product lines imported from England with target audience mainly is women. Because of the new establishment, Lili is not yet well-known. Western tea culture is not popular in Vietnam and Vietnamese has their own tea culture completely different from Western ones. To solve that problem, we created a big idea: The Tea of Emotion and express it in 5 different illustrations in Art Noveau style with 3 layer meanings: praise emotions, women's beauty, and classical Western culture. The interesting concept and eye-catching images have urged customers to share to others, thereby creating a natural viral effect for the Lili brand. Eventually, new packaging has brought Lili's monthly average sales up by 45% after 3 months.

Logo
Visual 1
Visual 2
Anger
Astonishment
Joy
Sadness
Meditation
Visual 3
Visual 4
GIF-Lili-1
GIF-Lili-2
Visual 6
Visual 5
3 & 5 bag
1 bag
10
Credits

Credits

CREATIVE & ART DIRECTION 
Minh Tran

DESIGN 
Minh Tran

ILLUSTRATION
My Tran (Ceremiki)

COPYWRITING
Van Tran
CREATIVE & ART DIRECTION 
Minh Tran

DESIGN 
Minh Tran

ILLUSTRATION
My Tran (Ceremiki)

COPYWRITING
Van Tran

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