Plastic waste, plastics - familiar items used in the F&B industry - are currently a major challenge for the Vietnamese community in particular and the world in general. In this context, Foglian Coffee was born with the desire to change customers’ habits of using plastic and plastic products by creating a green space, towards a green, healthy, simple and positive lifestyle. live, natural environment.
Based on this practical and meaningful value, Direction has built the Foglian Coffee brand identity, harmoniously combining outside actions (directly reducing plastic, plastic bags, .. in design) and an individual’s inner awareness of the need for an environmentally friendly lifestyle.
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