Officially founded in 2014, Catbox is looking forward to partnering with Vietnamese businesses in the development, innovation, and improvement of packaging – a tangible element that accurately communicates the brand message. Therefore, the identification of the Catbox needs to relate to the core product/service – the "box" element, as well as express the "cat" factor in a professional, mature, not too childish.
The Catbox symbol makes reference to the box and cat implicitly through the negative space. The multicolored scheme reflects the youthfulness and variety of the Catbox. From now on, Catbox has their own confidence compare to other printing house in Vietnam.