Blacksheep Motor
An innocent looking beast!

Blacksheep is a familiar image when referring to disruptive individuals, bringing an independent lifestyle and different from individuals of the same species. In that sense, the brand Blacksheep Motor was born to bring a new breath to the electric vehicle market with a novel and completely manual design combining the skeleton of traditional Cub cars and modern machinery.

To express the brand’s idea, Blacksheep brand identity is proposed with the image of a black sheep wearing a helmet combined with mechanical wheels, creating a memorable but still unique logo. The identification application has been expanded with eye-catching red and blue tones and the icon system shows the core elements of the product. The design creates a strong, dusty and free feeling, in line with the spirit of the brand and the personality of the user.

CLIENT
Blacksheep Motor

DATE
2018

SERVICE
Corporate Branding

FIELD
Electric Motor

PROJECT LEADER 
Tram Do

DESIGNER 
Hiep Do, Trang Pham, Thang Nguyen

ACCOUNT EXECUTIVE
Ngoc Ta

BS_Logo
BS_Motor
BS_Cards
BS_Envelopes
BS_Stationery
BS_Fields-Business-Card-Bundle-1-03
A4 Paper Set Mockup by Anthony Boyd Graphics
BS_Folder
BS_Letterhead
torn posters
BS_Poster 1
BS_Poster 3

View more works

Viettel PostExtensive courier network

MBAL Communication Design 2019Create happiness with you

An Binh Air ServicesTrust for all

Ari Durian Fruit PieA smell so rotten, a taste of heaven

SenStorm RestaurantVietnamese Hipster

WeStudyStudy with experts

JointXK3Dispel worries for people with arthritis

Prince7 ShiitakeProud of Vietnamese taste

GTNfoods Annual Report 2018Build value, create momentum

Xuan Phong Giai ViNew taste of Tet

Foglian CoffeeA super green coffee in town

HAN CoffeeQuality coffee, authentic experience

PLAY Protein BarOne bite, more life

A&M StudioScandinavian sophistication

PappamiHotpot adventure story

Ofood – Four Seasons of MooncakeSmell of heaven, taste of nature

Lio – Sausage KingBranding, Packaging

© DIRECTION CO., LTD 2017 – 2020          CONTACT US

© DIRECTION CO., LTD 2017 – 2020      CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US

© DIRECTION CO., LTD 2017 – 2020

CONTACT US